The Administrative and Marketing Associate will lead marketing activities; ensure that business owners, prospective entrepreneurs and residents are aware of and encouraged to participate in new and existing business development programs; track the social impact of the Rising Tide Community Loan Fund; and prepare reports as required. The Administrative and Marketing Associate assists with the developing and implementation of the Fund's communications strategy.

ESSENTIAL FUNCTIONS

Marketing/Outreach

· Provides website content and maintenance of the RTCLF website in addition to basic digital media marketing via, social media, blogs, content and SEO.

· Develops and implements activities and tools that will enhance the image of RTCLF in the community including, but not limited to, coordinating with other CACLV staff, CACLV subsidiary staff or other resources and ensure that RTCLF information and documents are available to Hispanic speakers.

· Plans and implements promotional events and participates in trade shows.

· Informs business owners of the availability of training, technical assistance, and funding for small businesses from the Rising Tide and other community partners.

· Develops and implements marketing and communications strategies for RTCLF

· Updates social media, websites, and contact groups for RTCLF

· Develops marketing materials, both digital and printed, for RTCLF.

· Promotes and markets the products and services of the RTCLF and CACLV to prospective entrepreneurs, business owners, referral sources and the greater community.

· Attends community meetings as assigned.

Administrative

· Maintains Board and committee contact lists.

· Prepares and submits vouchers for vendor payments.

· Organizes and maintains client files, ensuring grant compliance with reporting regulations and policies.

· Records loan payments

· Responds to inquiries from small business community

· Compiles data for organizational reports.

Other

· Maintains the confidentiality of agency, client, and staff information.

· Performs other duties as assigned.

This description contains the information and facts considered necessary to describe and evaluate the duties of this position fairly and equitably. It should not be considered an exhaustive description of all the work required to be performed, but indicates the kinds of duties and levels of responsibility required by the position. The Executive Director or his/her designee will have the prerogative of adding or deleting responsibilities as occasion may require.

WORKING CONDITIONS

Hours: 40 hours/week; some evenings

Site: 1337 E. 5th Street

Bethlehem, PA 18015

Off-site work at other program locations, as needed

BENEFITS

• Comprehensive Health Benefits - Medical, Dental, Vision and Prescription
• Agency paid Life Insurance and Long-Term Disability Insurance
• Voluntary Life Insurance and Short-Term Disability Insurance
• 401 (k) Retirement Plan with agency contribution
• Generous Paid Leave Time-
  • Vacation- 15 Days: Earn more time after 2- and 5-year anniversaries
  • Sick- 9 days annually
  • 10 Observed Holidays

QUALIFICATIONS

Bachelor's Degree in related field preferred

Online marketing skills (PPC Search, Email, Social Media) a necessity

Experience in consumer lending and/or financial literacy training preferred

Ability to communicate effectively, both verbally and in writing

An outgoing personality with professional and interpersonal skills necessary to work effectively with a wide range of people

Computer skills and ability to work in Microsoft Office (Word, Access and Excel)

Experience working in non-profit sector desirable, but not required

Personal vehicle or access to independent transportation required

Valid driver's license required

Proof of motor vehicle insurance (for use of personal vehicle)

Spanish/English bilingual preferred.

PA State Police criminal record check required

Child Abuse History Clearance required

FBI Criminal History background check required